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Get the expert view on the top trends for travel brands, smart tactics for effective public relations & brand building, and travel industry news.

Inspiring community initiatives to support women in Zambia

From female anti-poaching units to training women to become safari guides, we've rounded up a selection of inspiring initiatives to support women in Zambia.

No destination dupe required: what makes Dubai a unique travel experience

In a league of its own: discover why the 'destination dupe' travel trend simply doesn't apply to the magical city of Dubai.

Finland crowned the world’s happiest country for 7th consecutive year

Cheering news: we're extremely happy to say our friends in Finland are still the happiest people on the planet.

World’s happiest country invites visitors to happiness masterclasses

Hacks for Happiness in Helsinki: discover how to adopt a more chilled out approach to life to be as happy as the Finns.

The Idle Rocks and St Mawes Hotel in Cornwall appoints The PC Agency as its PR partner

On the Cornish Riviera: we're proud to work with these two stunning luxury hotels as global PR partner.

Villa Treville appoints The PC Agency as its global PR partner

We're thrilled to represent this iconic property and former home of the acclaimed Italian film director, Franco Zeffirelli.

oneworld unveils its first fully branded European lounge in Amsterdam

Lounges with style: oneworld’s first European lounge in the Dutch capital promises to impress travellers..

A winning formula: Regent Seven Seas Cruises partners with Aston Martin Aramco

To celebrate the iconic partnership, Regent is offering a chance for fans to win an incredible Regent Seven Seas Cruises and Aston Martin Aramco VIP race experience through its ‘Grandeur Prix’ competition.

Grenada celebrates 50 Years of Independence with cultural calendar of events

In celebration of the Golden Jubilee of its independence, the magical Caribbean island of Grenada has announced a full calendar of cultural events and festivities showcasing the vibrant spirit of its people and the myriad attractions of the Spice Island to run throughout 2024.

Bhutan’s simplified visa process makes it more accessible than ever

It's time to visit Bhutan: Renowned for its majestic landscapes and unique cultural experiences, Bhutan is now more accessible than ever for travellers, thanks to several key improvements in travel procedures.

Flying high: Celebrating 25 years of oneworld

A milestone anniversary: Discover how the world's leading airline alliance, oneworld, has been helping top tier flyers Travel Bright for a quarter of a century.

Wild Frontiers expands its Adventures with Purpose collection

The specialist adventure travel operator, Wild Frontiers, has added exciting new tours to its collection designed for those seeking more immersive and sustainable travel experiences.

Valentine’s Day stays: romantic breaks with a difference

Whether you're struck with love or wanderlust, or both, there’s a holiday waiting to make Valentine's Day unforgettable. Check out our pick of heart-warming travel experiences including wild times in Zambia, Chicago for food lovers, and 'Friend's Day' in Finland.

oneworld unveils its first-ever dedicated lounge experience in Seoul

Breaking new ground in premium benefits for luxury air travel, the oneworld alliance unveiled its first-ever fully branded dedicated airport lounge in Seoul this week.

Finnair launches flights to Tartu European Capital of Culture 2024

Finnair is continuing its European expansion with the relaunch of services between Helsinki and Tartu, Estonia – making it the only airline to offer direct scheduled flights to and from the European Capital of Culture 2024.

Career wise: the highlights of working at The PC Agency

Considering a career in luxury travel PR & marketing? Get the inside story on working at the world's leading luxury travel consultancy for destinations, airlines, hotels and cruise lines.

The finest travel experiences for chocolate lovers

Love chocolate? If you're cocoa crazy with an appetite for the world's finest chocolate varieties, it's time to travel to the lands that create the very best chocolate confections.

Introducing a brand new look for The PC Agency

The PC Agency vision for 2024: Travel expert and CEO, Paul Charles, announces a dynamic new look and fresh approach for the world's leading luxury travel consultancy.

Zambia Tourism Agency appoints The PC Agency as its global PR and Trade Marketing representative

We're excited to announce that we've been appointed by the Zambia Tourism Agency to establish and develop its PR and trade representation in the UK, USA and Europe.

Success stories: The PC Agency’s greatest wins of 2023

Highlights of 2023: The PC Agency team has delivered exceptional work for some of the most celebrated luxury hotels, airlines, and destinations around the globe. We’re proud to share a few of our most successful consumer and trade campaigns of the year.

PoB Whitepaper: The biggest UK travel trends in 2024

PoB Hotels has unveiled its inaugural whitepaper, offering a comprehensive overview of the anticipated UK travel trends in 2024 with a focus on the domestic hotel market.

Airbnb partners with Visit Finland to list Santa Claus’ Cabin

We're very proud to have secured a partnership for Visit Finland with Airbnb for the launch of one of the UK’s most magical Christmas campaigns.

Flexjet’s Red Label Academy takes inflight service to new heights

The world’s leading private jet company has launched The Red Label Academy, a ‘finishing school’ for cabin crew who work on its fleet of luxury jets

New luxury hotel in Dublin: The Leinster is set to open in February 2024

Dublin's first luxury lifestyle hotel will also be home to the highly anticipated launch of Jean – Georges at The Leinster; a ground-breaking first for Ireland, proudly taking residence upon the hotel’s rooftop.

Grove of Narberth wins SLH Hotel of the Year 2023 Award

The best of the best: We’re delighted that Pembrokeshire’s luxury country house hotel, Grove of Narberth, has won Small Luxury Hotels of the World’s ‘Hotel of the Year’ award for 2023.

European ski resorts to open lifts ahead of schedule

Ski Solutions, Britain’s original specialist ski travel agency, has announced that several top ski resorts will open their lifts earlier than anticipated, as a result of exceptional early season snowfall.

Enjoy an unforgettable city break in Chicago without breaking the bank

Chicago on a budget: Choose Chicago has rounded up some of the best things to do for free in the city, incredible low-cost adventures, and affordable places to stay.

Ski Solutions: Five of the best ski resorts for New Year’s Eve celebrations

Dreaming of skiing in the New Year? Discover the best resorts for New Year Skiing in 2023 & 2024 with Ski Solutions.

Finnair celebrates 100 years of flight

Finnair is celebrating 100 years of flying as it becomes the latest global airline to enter the ‘centenary club’. Established on 1 November 1923 as Aero, the Finnish flag-carrier is now the world’s sixth-oldest airline still in continuous operation.

Blue Health: Seaham Hall launches new wellness packages at Serenity Spa

Blue Health: Seaham Hall, one of Britain’s leading five-star coastal hotels, has launched innovative ‘Blue Health’ spa and wellness packages at its award-winning Serenity Spa.

WildLuing offers new luxury stays in the Scottish Isle of Luing

Castaway in style: With 8 luxury self-catering WildSuites with views of seals in Torsa bay, WildLuing is set to put the Scottish Isle of Luing on the travel map.

Embracing the World: TAP Air Portugal reaches new heights

Putting the motto “Embracing the World” at the centre of its messaging, TAP’s brand positioning is designed to strengthen the airline's connection with customers and increase awareness in key markets through a new and creative marketing strategy.

Global Solutions Hub to drive sustainable tourism launches at MENA Climate Week

Net zero matters: A new Global Solutions Hub to help drive sustainable tourism has been launched by the Sustainable Tourism Global Center (STGC) in Saudi Arabia.

The PC Agency’s wins in the Condé Nast Traveller Readers’ Choice Awards 2023

Working with winners: No fewer than nine of our wonderful clients from luxury hotels to tour operators and tourism boards have ranked in the travel industry's prestigious awards this year.

TAP Air Portugal hits new North American milestone

The Portuguese carrier has flown more than one million customers on its routes to the United States and Canada so far in 2023 - a 23% increase in comparison to the same time period in 2022.

Finnair celebrates its centenary with new food and wine menu

Raising a glass to its centenary, the Finnair 100 inflight menu is inspired by Nordic classics with new red and white wines curated by international wine expert, Ken Chase.

Ski season data 2023: winter holiday bookings hit new peaks

The outlook for the travel industry is sunny this winter, according to latest data from Cirium, the world's leading provider of aviation analytics, and specialist operator, Ski Solutions.

Get the Glow: PoB Hotels unveils collaboration with Madeleine Shaw

Get the Glow with PoB Hotels invites guests to embark on a journey towards radiant beauty, embracing transformation from the inside out.

Zetter Hotels set to launch The Zetter Bloomsbury in 2025

Zetter Hotels embarks on major expansion and announces the launch of a stunning new London hotel in 2025.

Remote working in style: The PC Agency team around the globe

Discover how The PC Agency’s innovative ‘Work from Anywhere’ policy for its talented team has raised the bar on remote working.

The Vineyard hotel appoints The PC Agency to oversee its PR strategy

On the grapevine: The Vineyard, the ultimate five-star hotel for wine lovers, appoints The PC Agency as its PR partner in the UK.

23 smart ways to utilise your 2023 budget

How to spend it wisely: in response to demand for advice on how to invest remaining budget for Q4 2023, The PC Agency is now offering a comprehensive selection of smart projects for fast wins with quantifiable ROI.

TAP Air Portugal expands its schedule for summer 2024

TAP Air Portugal has unveiled its sizzling summer flights schedule for 2024, offering customers even more connections to the hottest destinations.

Airport meltdown: why we need a stable air traffic control system

A contrail of chaos: Travel & aviation expert, Paul Charles, calls the ongoing fallout from the air traffic control outage 'an international embarrassment.'

Discover new luxury ski destinations with Ski Solutions

Ski holidays 2023/24: Ski Solutions, Britain's original specialist ski travel agency, unveils its exciting new options for the upcoming season.

How to stand out at World Travel Market 2023

Introducing WTM Launchpad, our new package of trade representation services to help travel and tourism brands shine at World Travel Market.

Bhutan Tourism appoints The PC Agency as its travel PR representative

We’re proud to announce we’ve been appointed as the new travel PR representative for the beautiful Kingdom of Bhutan in the UK and Ireland.

The best travel experiences for wine lovers in Europe and South Africa

For travellers seeking immersive and hyper-localised experiences when on holiday, stays at luxury villas set within top vineyards offer the chance to get a taste of the destination's culture, as well as some of the world’s finest wines.

Set jetting: Chicago’s favourite foodie locations from hit TV show The Bear

With many restaurants and dishes featuring in The Bear, we’ve put together our must-visit locations in Chicago for those who want to set-jet around this impressive city.

UK consumers say staycations are the smart option to avoid summer stress

UK Staycations 2023: Our latest research conducted in association with AudienceNet shows many Brits believe UK holiday destinations are as good, if not better, than popular resorts abroad.

Finnair’s new recycling initiative champions sustainability in aviation

Sustainability matters: discover Finnair’s uniform approach to recycling.

The death of the bargain holiday?

Our latest research reveals 75% of Britons who hope to take a foreign holiday have yet to make a booking as the cost of living crisis bites.

TAP Air Portugal welcomes an extra-special passenger onboard flight to Lisbon

Supporting the efforts of the Threatened Species Conservation Programme, TAP has flown a Koala bear from Paris to its new home at Lisbon Zoo.

Pure Grenada partners with Honest Burgers to create limited edition Grenada-inspired burger

We’re delighted to have secured an exclusive partnership for our tourism board client, Pure Grenada, to launch a sizzling culinary campaign this summer.

Top tips for impressing a Product Manager

Gatekeepers to ensuring that your destination is featured by a tour operator or agent, here are our top tips to impressing a Product Manager.

Will Twitter continue to reign supreme, or is another app set to beat it?

With Elon Musk making big changes at Twitter since its takeover, it’s reported that many other social media giants are working on new text-based platforms.

Celebrating The Coronation

A historic weekend in the 2023 calendar, King Charles III’s Coronation took place from 6th - 8th May in England with official events taking place in both London and Windsor. As excitement grew for the first Coronation in 70 years, we take a look at the impact on the UK tourism market and how brands capitalised on this grand celebration.

Making your launch or campaign go global

The PC Agency is the UK member of TLN, the Travel Lifestyle Network, consisting of 21 like-minded agencies delivering award-winning work for their travel and tourism clients. 

The PC Agency kicks off 2023 with two award wins

We’re thrilled to announce that we’ve been named PR Week’s Most Influential Travel and Tourism Consultancy for the seventh year running, with Founder and CEO Paul Charles also picking up the accolade of PR Professional of The Year at the annual TravMedia awards.

Flexjet launches first of its kind on demand helicopter fleet in Europe

Flexjet has welcomed its first helicopter to its new European fleet, making it the first premium jet provider to launch an integrated European helicopter division.

Visit Finland launches the world’s first happiness masterclass

Finland has been voted the world’s happiest country for six years running. This year, Visit Finland has decided to reveal the secret to happiness to the world with the launch of a new in-person masterclass which will take place in Finnish Lakeland during summer 2023.

PoB Hotels appoints The PC Agency

The PC Agency has been selected to represent PoB Hotels, the collection of Britain’s finest hotels.

LQA appoints The PC Agency

The PC Agency has been selected to represent luxury hospitality assessment and training company LQA...

Trip.com Group appoints The PC Agency

We’re proud to announce The PC Agency has been appointed to represent the leading global, travel service provider Trip.com Group, for global PR, digital and brand representation...

Paul Charles wins PR Professional of the Year at the TravMedia Awards!

The PC Agency team was delighted to see Founder and CEO Paul Charles take home the coveted PR Professional of the Year award at the TravMedia Awards 2022.

The Bradley Hare x TOAST collaboration brings the renowned British lifestyle brand to life

Partnering with TOAST to host two press trips showcasing the brand's SS22 collection to top tier media and key creatives...

Unveiling the largest yacht in the world

We’re proud to announce The PC Agency has been appointed to represent Somnio, the largest and most beautiful yacht in the world - designed for investors looking for superyacht ownership.

Travel has been sacrificed by Ministers watching their backs

If the US and Europe can allow fully vaccinated citizens to travel, why can't the UK? Paul Charles reports on the latest developments that have left the travel industry in turmoil.

Regent Seven Seas Cruises® announces return to sailing with Seven Seas Splendor

Sailing's on! Originally planned European sailings for Seven Seas Splendor anticipated to go ahead -
with the first voyage around the UK from September 2021.

Checkpoint Charlie (or should it be Checkpoint Charlesy?)

Which countries will get the green light for travel and how will the easing of restrictions unfold? Paul Charles shares his latest expert view ahead of the Global Travel Taskforce announcement expected in early May.

Getting The Crystal Ball Out – Again!

Amid all the ups and downs of will it, won’t it happen, and before the Global Travel Taskforce initially reports back next week, Paul Charles shares his latest predictions for overseas travel this summer.

Red, Amber, Green – our colour palette for summer 2021

Amid the sound of scientists scrambling to spread doom and gloom about the summer ahead, there are murmurings of hope. Paul Charles shares his expert insights…

How the IATA Travel Pass can help kickstart air travel

20 airlines have already signed up to trial the IATA Travel Pass and there is optimism amongst the industry that this, combined with ongoing advocacy work, will convince governments it’s time to reopen our borders.

Luxury Antarctica experience White Desert appoints The PC Agency

Could this be the most spectacular travel experience on earth? We're proud to represent White Desert Antarctica, the pioneers of luxury eco-trips to the interior of the Great White Continent.

The PC Agency and AudienceNet launch pioneering new travel think tank

We’re excited to announce The PC Agency has joined forces with AudienceNet to launch Thrive - a unique travel think tank created to help travel businesses flourish post Covid-19.

Travel.Radio appoints travel expert Paul Charles to present new weekly show

We’re proud to announce that Travel.Radio, the global, digital radio station has signed up Paul Charles, our CEO and founder of The PC Agency, as presenter of a new weekly programme, FlightDeck.

COVID-19: The onus should be on airports to ensure safe travels post lockdown

How can we create more confidence now so that consumers return to the skies more quickly? It's down to the airports to take the lead, says Paul Charles.

Is the 18-30 club the solution for post lockdown travel growth?

Travel and airline industry expert, Paul Charles, reports on why the highly nomadic Gen Z will be the first to fly away when restrictions are lifted - and drive the recovery of the travel industry.

COVID-19: The recovery of luxury travel will take longer than many think

Travel and airline industry expert, Paul Charles, reports on the challenges faced by the luxury travel sector and why resuming a luxury lifestyle could be further away than many would like to admit.

The world’s greatest remote escapes

How to really get away from it all. We've rounded up some of the world's most luxurious secluded havens off the beaten track.

WTTC warns against stigmatizing tourists from China and Asia

Coronavirus: WTTC says disproportionate reactions could result in stigma and discrimination against Chinese and Asian tourists.

The most expensive bed at sea

The Regent Suite onboard Regent Seven Seas’ stunning new ship, Splendor is home to the most luxurious and expensive bed on the waves. TV presenter, Alice Beer, gets under the covers.

Galway 2020 European Capital of Culture opening ceremony

Kicking off in grand style: the week-long opening ceremony is lighting up Ireland’s Wild Atlantic Way.

The Peligoni Club to host gastronomic feasts for 2020

Cooking up a storm: The Peligoni Club has announced an exciting line up of guest chefs, new dining experiences and gastronomic feasts for the 2020 season.

WTTC reports on effective crisis management of coronavirus

Coronavirus in China: containing the spread of panic is as important as stopping the virus itself, says WTTC.

The future for Flybe

Travel PR and aviation expert, Paul Charles, talks to LBC's Nic Ferrari about the future of the beleaguered airline, Flybe.

PC Podcast: Tourism Ireland highlights 2020

You can leave your passport at home. Paul Charles interviews Niall Gibbons, CEO of Tourism Ireland about the benefits of the Common Travel Area.

Dolce by Wyndham Sitges Barcelona unveils its €15m refurbishment

The only five-star hotel in Sitges is now even more sumptuous with a stunning new spa, bar, restaurants, rooms, and suites.

Glenapp Castle wins Hotel Catey Award 2019

Glenapp Castle, the luxury five-star hotel in Ayrshire, Scotland, has won ‘Hotel Restaurant Team of the Year’ at this year’s Hotel Catey Awards 2019.

BBC One’s The Apprentice Visits Finland

Rebranding Finland? Visit Finland welcomed The Apprentice candidates for task seven in season 15 of the hit BBC One TV Show.

Egg-citing milestone for kiwi conservation

Watch conservation in action. The first-in-the-world live stream follows the 2,000th egg in its journey to become the newest kiwi celebrity.

The PC Agency represents first Pullman property in the Maldives

We’re excited to announce that our team of luxury travel PR specialists has been appointed to represent one of the world’s most beautiful new hotels.

Aer Lingus named an airline partner for ITV’s The X Factor Celebrity 2019

The Irish carrier is providing flights for the contestants and crew of The X Factor Celebrity shows for the third year running.

Why failing to adapt takes down even the biggest of brands

Travel brand communications and airlines expert, Paul Charles, reports on the failure to adapt which resulted in the collapse of Thomas Cook.

Le Sirenuse launches Dolce Vitality wellness retreat in Italy

Wellbeing holidays in Italy don’t get more stylish than Dolce Vitality at Le Sirenuse hotel. Discover the ultimate fitness and detox retreat.

Sand art celebrates the 148th Open in Northern Ireland

For the love of art, golf, and Northern Ireland. Tourism Ireland celebrates the 148th Open with stunning artwork crafted in the sand.

Celebrating Sauna Day in Finland 2019

It's a steamy business. The Finnish Ministry for culture and education is calling for all Finns to take a sauna on Sauna Day 2019.

Glenapp Castle launches magical Hebridean Sea Safari

Who fancies a bit of glamping, seafood and a wee dram of whisky? Glenapp Castle is the place for a great Scottish adventure.

Wizz Air launches direct flights from London to Turku for summer 2019

Experience the magic of summer, culture, and food in Turku, Finland’s original capital city.

Mount Cinnamon Resort hosts new culinary festival in Grenada

Spices, Chocolate, and Rum! Mount Cinnamon Resort in Grenada announces its first Spice Island Culinary Adventure in partnership with UK chef and food influencer Will Torrent.

Roseate Hotels & Resorts opens ‘House’ at the Roseate Reading

The Roseate Reading unveils 'House' - its luxurious new rooms and suites, a new Aheli Spa and an in-house patisserie and boulangerie.

How the airline industry is going plastic-free

The drive to substantially reduce single-use plastic has been embraced by many of the world’s leading airlines with the launch of new on-board initiatives.

Kyubi Japanese restaurant opens at The Arts Club in London

For the love of Japanese food – the new-look Kyubi restaurant at the Arts Club is set to be the place for sashimi and sushi in London.

Lengishu luxury lodge opens in Kenya

Introducing Lengishu - the luxurious new exclusive-use family home at the heart of the Borana Conservancy, the country’s most successful rhino sanctuary.

Sri Lankan hoteliers unite to launch #LoveSriLanka campaign

Join us in support of the #LoveSriLanka campaign to help the nation’s people recover and get its tourism back on track.

Giant human shamrock in London marks St Patrick’s Day 2019

Going green! The PC Agency worked with Tourism Ireland to organise a pop-up stunt in Trafalgar Square to declare London ‘Open for St Patrick’s Day 2019.’

Does the travel industry offer equal opportunities for women?

In honour of this year’s International Women’s Day, we investigated equal opportunities and talked to women high flyers in the travel industry.

Beachspoke adds a charming new Cotswolds homestay

Beachspoke, the UK's leading curated collection of design-led homestays, has added its first luxury property with swimming pool to its Cotswolds portfolio.

FlightGlobal appoints The PC Agency to launch Cirium

Big on travel data? Read all about the brand that keeps the world of travel in motion.

The key reasons why flybmi collapsed

Airline industry expert, Paul Charles, reports on the rise and fall of the low-cost airline brand.

oneworld celebrates its 20th anniversary in high style

Travel Bright – oneworld adopts a bright new brand positioning and launches exciting new initiatives as the alliance turns 20.

How hoteliers can spot Intagrammers with fake followers

Many hoteliers report being inundated with emails from 'influencers' requesting freebie stays. Discover how to ensure you only entertain the pros.

The perennial power of truly great public relations

PR has not only evolved with the digital age, but it's also as vital and valuable as ever with media relations remaining integral to successful campaigns. Check out The PC Agency Travelogue 2018, celebrating a year in standout coverage.

Smart conservation saves rhino and gorillas in Rwanda

Discover how Rwanda is successfully protecting its rare species and taking progressive steps in conservation. A rare good news story...

Aer Lingus’ winning airline PR partnership with The 2018 X Factor

Discover the art of securing powerful brand partnerships, and what we did to ensure that Aer Lingus and The 2018 X Factor were the perfect PR match.

A Black Friday deal for a holiday dream come true

Fancy snapping up a holiday home in the Black Friday sales? This could be the coolest deal ever…

Aer Lingus’ AerClub Celebrates its One Millionth Member

Aer Lingus’ travel rewards programme, AerClub, is the largest in Ireland and offers exciting benefits in the air and on the ground.

The Hut at Colwell Bay closes after record season

This Isle of Wight seafood restaurant has become the go-to destination for the finest lobster and peachiest sea views.

Ski Solutions launches the ultimate James Bond experience

Get the lowdown on the coolest ski action and luxury ski holiday options for 2018/19.