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We are delighted to share that nine of our fantastic clients at the PC Agency have ranked in a number of categories in the Condé Nast Traveller Readers’ Choice Awards 2023:

● Prestonfield House (ranked #18 in UK)
● Glenapp Castle (ranked #22 in UK)
● The Witchery (ranked #27 in UK)
● La Sultana (ranked #6 in Northern Africa)
● The Zetter Marylebone (ranked #39 in UK – London)
● Wild Frontiers (ranked #15 in Tour Operators Specialist)
● White Desert Antarctica (ranked #8 in Best Resort in South America and Antarctica)
● Chicago (ranked #1 Best Big City in the U.S.)
● Regent Seven Seas Cruises (ranked #4 in Medium Ships and #13 in Small Ships – Top Cruise Lines)

The Condé Nast Traveller Readers’ Choice Awards have an unparalleled legacy as the travel industry’s longest-running and most prestigious accolades, and remains the ultimate symbol and acknowledgement of excellence within the travel sector. With more than 520,000 Condé Nast Traveller readers submitting their travel experiences across the globe, these rewards provide a comprehensive insight into the most anticipated places in the world to visit.

Prestonfield House – Ranked 18th for the best hotels in the UK
Opulence, theatre, and luxury are combined at Prestonfield House, a unique 5-star hotel in one of Edinburgh’s finest historic buildings, dating back to the 17th century. Just five minutes from Edinburgh city centre, James Thomson’s Prestonfield House is Edinburgh’s most exclusive luxury hotel, offering the privacy and seclusion of a country estate right in the heart of Edinburgh. A discreet and luxurious hotel since the 1950s, Prestonfield has been at the heart of Scotland’s artistic, social, business and political life for over four centuries.

Glenapp Castle – Ranked 22nd for the best hotels in the UK

Glenapp Castle is a 21-bedroom luxurious PoB Hotel and Relais & Chateaux Hotel, tucked away on the breath-taking Ayrshire coast, Scotland. Guests can find themselves getting lost within the castle’s 110 acres of private estate and local woodland or escaping to the majestic Scottish countryside for long romantic walks and beautiful views of Ailsa Craig and Northern Ireland. In addition to its stunning location, the Castle is renowned for offering an abundance of 65 and more indoor and outdoor activities including: axe throwing, canoeing, coasteering, kayaking, yoga, forest bathing and a digital detox day – there truly is something for everyone.

The Witchery – Ranked 27th for the best hotels in the UK

James Thomson’s The Witchery is the most spectacularly atmospheric dining destination in Edinburgh. Now in its 5th decade, the stunning décor, unique antiques, legendary food, and award-winning wine list have ensured The Witchery has become a much-loved, renowned Edinburgh institution. It invites guests to indulge in the rich baroque surroundings of the original oak-panelled dining room, or amongst the elegant candle-lit charms of the Secret Garden dining room, both adorned with antiques and originals. Its unique features include a hand-painted ceiling and a secluded terrace, enabling guests to dine in the utmost luxury.

La Sultana – Ranked 6th for the top hotels in Northern Africa
For those wishing to be pampered during the ultimate holiday in Morocco, La Sultana Hotels offer a “Sea and the City” package including a total of six-nights at the beautiful hotels. October is the perfect time to visit Morocco, with this half term escape cooling down from the intense summer heat, but still warm to enjoy the perfect escape. Guests can stay at La Sultana Marrakech, the gem in the city followed by La Sultana Oualidia, the gem by the ocean. Guests booking six nights, with a minimum stay of two nights at each hotel, will benefit from a complimentary daily Moroccan breakfast and private car transfers between the hotels.

The Zetter Marylebone – Ranked 39th for best hotels in London

With no formal check-in desk, the Zetter pride themselves as a ‘home away from home’, with every room offering a sanctuary in the heart of London, for both locals and international visitors alike. Located just minutes away from Oxford Street, in a row of Georgian Townhouses, lies The Zetter, Marylebone. Home to 24 bedrooms and ‘Seymour’s Parlour’ (the hotel’s cosy cocktail lounge), antique furniture can be found throughout, with the rooftop apartment home to its very own al fresco bath. With an unrivalled quality of service, The Zetter, Marylebone offers a unique feeling of intimacy mixed with exclusivity.

Wild Frontiers – Ranked 15th for the Tour Operators Specialist

Wild frontiers is an adventure travel company founded by travel writer Jonny Bealby. Since inception, Wild Frontiers has been committed to producing the most innovative and ground-breaking holidays on the market.

From serious adventure, to more relaxing and luxurious experiences, they always strive to offer something different and memorable. Offering a variety of tour types, there is something for all travellers’ interests.All of Wild Frontiers’ holidays can be tailor-made for private group tours. They offer guests the opportunity to create an adventure of a lifetime with the help of their expert team of travel consultants. The itinerary is handpick and the experts select accommodation and activities to suit their tastes and budget of the individual travellers.

White Desert Antarctica – Ranked 8th for Best Resort in South America and Antarctica

White Desert was established by record-breaking polar explorer duo Patrick and Robyn Woodhead in 2005 and ever since has been a winner of multiple travel awards. It was born out of a desire to allow people other than scientists and polar explorers to see the wonders of the interior of Antarctica. White Desert now comprises three luxury camps; Echo (new in 2022), Whichaway and Wolf’s Fang. Each camp is small, hosting up to 12 people where you will savour gourmet meals and luxuriously appointed accommodation, enjoy a sauna with view of the glacier, sip cocktails made with 10,000 year old ice, and cross off bucket list adventures like visiting the South Pole, ice climbing, hiking over ice waves, and coming face-to-face with 28,000 Emperor penguins.

Chicago – Ranked 1st Best Big City in the US

Chicago is an international hub for culture, food, industry, telecommunications and finance and any visitor would have endless ways to explore this bustling city located on the shore of Lake Michigan. It comprises 77 vibrant neighbourhoods that are all ready for exploration, best-in-class accommodations, an acclaimed dining scene, thrilling live music and theatre, world-renowned museums and cultural institutions, stunning architecture and natural beauty. However, beyond the attractions, it is the people that make the city stand out, as every local welcomes tourists and makes it an unforgettable trip.

Regent Seven Seas Cruises – Ranked 4th in Medium Ships & #13 in Small Ships for Top Cruise Lines

Regent Seven Seas Cruises is one of the leading luxury ocean cruise lines, where every detail is taken care of. Impressive and immersive itineraries allow guests to discover over 450 destinations worldwide aboard luxuriously appointed and perfectly sized ships. No more than 375 suites on each ship ensures Regent’s professional staff can offer unparalleled hospitality and impeccable service, granting a sophisticated ambiance whether you’re unwinding in one of the ship’s communal areas or the chic interiors of your suite. With included excursions, guests’ time on dry land will be as memorable as their time at sea, as guests can discover the world’s beauty without limitations or having to account for additional expenditure.

About us

The PC Agency is one of the world’s most sought-after luxury travel PR and trade marketing consultancies. Firmly independent and passionately proactive, we deliver high-impact consumer, corporate, crisis and digital campaigns for luxury travel and tourism brands.

Our team of 35 experts advises distinctive hotels, airlines, tourism boards, tour operators and luxury cruise lines, providing in-depth strategic insight, PR, trade marketing, digital and events support. Founded by former BBC News presenter and Virgin Atlantic director, CEO Paul Charles was named 2022 winner of the TravMedia PR Professional of the Year Award.

The PC Agency team has been recognised for six years running as The Most Influential Travel PR Consultancy in the annual PR Week Powerbook and has also been shortlisted for Best PR and Trade Consultancy at the TTG Awards.