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About Us

An expert, “on it” publicity and brand team that proactively delivers strong results for hotel, airline, tourism board, tour operator and cruiseline clients.

At last there’s a consultancy which understands the travel and tourism sector inside-out and which is also easy to work with. We’re an extension of your own team, focused on delivering the results you need when you want them.

The Leadership Team

Andrew Dunn

CHAIRMAN

An energetic travel entrepreneur who founded and built up the tour operator Scott Dunn (where he is still President) before successfully selling some of his stake to focus on new ventures, including The PC Agency.

Andrew has substantial experience of understanding hotels and tourism companies, and what makes consumers book the ultimate holiday.

Paul Charles

FOUNDER & CEO

A renowned commentator on the travel and tourism industry, Paul is perhaps best known for his award-winning work as Sir Richard Branson’s Communications Director at Virgin Atlantic, and for rebuilding the brand at Eurostar while in charge of Communications.

A former BBC news presenter, Paul set-up his own travel consultancy in 2011, wanting to deliver high-impact strategy and media coverage, on and offline, for clients. Paul was named PR Professional of The Year by PR Week; one of “London’s Most Influential” by the Evening Standard; and has been recognised in the PR Week “Power Book” every year since it launched in 2006.

Paul is a Non-Exec Director of bizpay, which enables consumers to pay for flights in instalments, and enables airlines to become more profitable.

Katie Moine

ASSOCIATE DIRECTOR

Katie is an experienced travel consultant, having overseen innovative campaigns for tourism boards, airlines, cruise lines and tour operators. This has included building the reputation of Visit Rwanda, extending the tourism season for Visit Finland, ship launches, airline route launches and much more.

Prior to her time in London Katie worked at a boutique agency in Sydney, Australia where she worked closely with the national tourism board Destination NSW promoting their consumer events.

Michael Johnson

ASSOCIATE DIRECTOR

A former Consumer PR Manager for British Airways and Corporate PR Manager for Qatar Airways, Michael is an aviation expert and manages some of our larger accounts, including airlines and tourism boards.

Michael began his career as a journalist before moving into PR, including working for the Automobile Association and the BBC. He has proactively launched numerous routes, products and services and has extensive crisis communications experience.

Tilly Gray

CREATIVE DIRECTOR

Tilly has worked extensively in the premium travel and lifestyle sector, working with brands including La Mamounia, Aston Martin, BMW, Google and Beaverbrook.

Her expertise includes working with senior teams on their strategic plans, building brands and sales.

Katie O’Lone

ASSOCIATE DIRECTOR

Katie breathes hotel brands and has worked with some outstanding names, including LVMH Cheval Blanc.

Katie works with some of The PC Agency’s leading hotel clients including Lime Wood, Uga Escapes and Le Sirenuse on the Amalfi Coast.

The PC Agency is a member of the Travel Lifestyle Network (TLN) and represents the United Kingdom within its global network of owner-managed marketing and communications agencies serving tourism and lifestyle clients.

Each agency in this international association is a dominant player in their specific region and a recognised specialist in all aspects of tourism communications. Network members collaborate to deliver international know-how to clients seeking local, regional, national or international connections and reach. At the heart of everything TLN does is a fully integrated approach to promoting lifestyle clients, specific destinations, travel brands and hospitality services to as wide an audience as possible.