When luxury private aviation meets motor racing. In a landmark new multi-year partnership, Flexjet has become the Official Private Aviation Supplier to Formula 1, providing private travel for the Formula 1 community, including drivers, while also delivering exclusive owner experiences at races around the world.

After 10 years of hosting events for our clients, it was time for us to put our own agency in the spotlight. Celebrating 10 years of The PC Agency this year, there was only one thing for it: a big party.

Reaching a decade in business is a milestone we're incredibly proud of. Over the past 10 years, we've had the privilege of working with some of the world's leading luxury travel and lifestyle brands, launching countless campaigns, building lasting partnerships, and helping tell stories that have travelled far beyond the headlines.

As global travellers plan their next transformational journeys, 2026 is already shaping up to be one of the most exciting years in modern travel - and our clients are leading the charge. From the Spice Isle’s new sustainability revolution to cutting-edge Arctic innovation, cinematic set-jetting in Scotland and bold hospitality openings across North America, this year’s trends spotlight destinations and brands that are rewriting the future of luxury exploration.

Seeing a decline in web traffic? You’re not alone. As AI engines like ChatGPT and Google’s AI Overviews change travel discovery, here’s your one-stop guide to GEO - and how luxury brands can win visibility in the new age of search.

In a crowded luxury travel market, partnerships cut through the noise. Explore how collaborations fuel credibility, generate cultural buzz, and deliver lasting impact for brands worldwide.

Step back, switch off, and discover the world’s most inspiring ‘joy of missing out’ travel destinations – from Welsh woodlands to the Congolese rainforest.

Immersive experiences, microtrend-driven itineraries, and deeper guest connections are reshaping luxury travel in the Middle East. Fresh from ATM 2025, here’s what the industry’s top voices are saying - and how to stay ahead.

The future of travel marketing isn’t one-dimensional - it’s multi-channel. With today’s connected travellers expecting a seamless experience across PR, digital, and trade marketing, here’s how an integrated approach can elevate your brand and drive real results worldwide.

Gen Z travellers are turning luxury travel on its head, with a thirst for immersive experiences, cultural authenticity, and sustainability. From personalised journeys to a deep sense of purpose, this generation is shaping the future of travel in bold new ways.

As ‘noctourism’ rises as a travel trend, we’re shining a light on some of the most captivating stargazing experiences for 2025, from Finland’s Northern Lights to Africa’s hidden rainforest skies.

This International Women’s Day, we’re exploring some of the most inspiring female-led stories from our clients, and unveiling the empowering destinations where women are redefining travel, culture, and wellness.

Molton Brown, London’s finest fragrance brand, has appointed the world's luxury travel consultancy, The PC Agency, to expand its hotel amenities presence across the UK and Ireland’s leading hotels and connect with key industry professionals.

Asia is transforming business trips into exciting getaways for working professionals in Australia and the wider Asia Pacific region, as the rise of bleisure travel blends work and leisure seamlessly for unforgettable trips.

From Malta's ancient allure in Gladiator II to the lush landscapes of Thailand in White Lotus 3, here’s how to go set-jetting in 2025 with sophistication and style.

Dubai's best-kept secret? These jaw-dropping weekend escapes are closer than you think.