10 Years, 10 Clients | The Witchery & Prestonfield House
Our partnership with James Thomson and his team spans four remarkable years of high-impact PR, influencer strategy, and media activations across the UK and US markets. Over this time, we have worked together to elevate the profile of both properties across leading luxury, travel and lifestyle titles globally.
10 Years, 10 Clients | Pure Grenada
For the past five years, we have had the privilege of working with Pure Grenada to showcase the diversity, culture and natural beauty of Grenada to travellers across the UK. Having established our relationship with Pure Grenada, the PC Agency now shares Grenada’s authentic Caribbean stories in the US market too.
10 Years, 10 Clients | Flexjet
A global leader in private aviation, Flexjet has been long-established in the fractional jet ownership market since 1995. Renowned for delivering exceptional travel experiences through world-class service, obsessive attention to detail, and the industry’s most modern fleet, Flexjet continues to set the benchmark for luxury private travel.
10 Years, 10 Clients | Regent Seven Seas Cruises
For more than 35 years, Regent Seven Seas Cruises has set the benchmark for ultra-luxury cruising, offering an unrivalled six-star all-inclusive experience to more than 550 destinations across seven continents from Tokyo to Rio de Janeiro to Vancouver.
10 Years, 10 Clients | Iniala
Founded by visionary entrepreneur Mark Weingard, our partnership with Iniala spans eight remarkable years of close collaboration. Over this time, we have worked together on major brand milestones, starting with launching the initial opening of Iniala Beach House in Thailand, before managing the high-profile launch of Iniala Harbour House in Malta.
10 Years, 10 Clients | Glenapp Castle
For the past nine years, we have had the privilege of representing Glenapp Castle, a 22-bedroom luxury PoB Hotels and Relais & Châteaux hotel dating back to 1870. Set within 110 acres of private estate, manicured gardens and local woodland, Glenapp Castle is renowned for offering long romantic walks with views of Ailsa Craig and Northern Ireland, alongside more than 70 indoor and outdoor activities.
10 Years, 10 Clients | Finnair
As The PC Agency celebrates its 10th anniversary, we're looking back at some of the client relationships that have shaped our journey along the way. Over the next 10 or so weeks, we'll be sharing the stories behind 10 clients who have been part of our first decade in business. Each client has played a role in our own story, and together we've celebrated milestones, navigated challenges and built strong relationships that continue to grow.
Flexjet Selected As The Official Private Aviation Supplier To Formula 1
When luxury private aviation meets motor racing. In a landmark new multi-year partnership, Flexjet has become the Official Private Aviation Supplier to Formula 1, providing private travel for the Formula 1 community, including drivers, while also delivering exclusive owner experiences at races around the world.
The PC Agency Celebrates 10 Years
After 10 years of hosting events for our clients, it was time for us to put our own agency in the spotlight. Celebrating 10 years of The PC Agency this year, there was only one thing for it: a big party.
Reaching a decade in business is a milestone we're incredibly proud of. Over the past 10 years, we've had the privilege of working with some of the world's leading luxury travel and lifestyle brands, launching countless campaigns, building lasting partnerships, and helping tell stories that have travelled far beyond the headlines.
What’s Hot in Travel for 2026
As global travellers plan their next transformational journeys, 2026 is already shaping up to be one of the most exciting years in modern travel - and our clients are leading the charge. From the Spice Isle’s new sustainability revolution to cutting-edge Arctic innovation, cinematic set-jetting in Scotland and bold hospitality openings across North America, this year’s trends spotlight destinations and brands that are rewriting the future of luxury exploration.
Why Web Traffic Is Falling…and How Luxury Travel Brands Can Appear In The Age Of AI Search
Seeing a decline in web traffic? You’re not alone. As AI engines like ChatGPT and Google’s AI Overviews change travel discovery, here’s your one-stop guide to GEO - and how luxury brands can win visibility in the new age of search.
Making the Most of WTM - and the Trade Shows That Matter in Q4 and 2026
Making the most of WTM starts here. This essential guide shows you how to stand out in London - and gives you the one-stop trade show calendar every travel brand needs for 2025–26.
The Power Of Partnerships: Why They're A PR Game-Changer For Luxury Travel Brands
In a crowded luxury travel market, partnerships cut through the noise. Explore how collaborations fuel credibility, generate cultural buzz, and deliver lasting impact for brands worldwide.
The Joy of Missing Out; ‘JOMO’ Travel Destinations That Celebrate Disconnection
Step back, switch off, and discover the world’s most inspiring ‘joy of missing out’ travel destinations – from Welsh woodlands to the Congolese rainforest.
ATM 2025: Key Insights from the Middle East’s Premier Travel Event
Immersive experiences, microtrend-driven itineraries, and deeper guest connections are reshaping luxury travel in the Middle East. Fresh from ATM 2025, here’s what the industry’s top voices are saying - and how to stay ahead.
Why a Multi-Channel Strategy Is the Future of Travel Marketing
The future of travel marketing isn’t one-dimensional - it’s multi-channel. With today’s connected travellers expecting a seamless experience across PR, digital, and trade marketing, here’s how an integrated approach can elevate your brand and drive real results worldwide.
Gen Z: How Travel Brands Can Capture the Most Influential Consumer Group
Gen Z travellers are turning luxury travel on its head, with a thirst for immersive experiences, cultural authenticity, and sustainability. From personalised journeys to a deep sense of purpose, this generation is shaping the future of travel in bold new ways.
The Rise of the Travel Agent Homeworker
The rise of travel agent homeworkers is transforming the industry, with flexible models, new support initiatives, and growing investment from key players.
Noctourism: A Guide to the Best Stargazing Experiences Around the World
As ‘noctourism’ rises as a travel trend, we’re shining a light on some of the most captivating stargazing experiences for 2025, from Finland’s Northern Lights to Africa’s hidden rainforest skies.
International Women’s Day: Empowering Female Stories from Around the World
This International Women’s Day, we’re exploring some of the most inspiring female-led stories from our clients, and unveiling the empowering destinations where women are redefining travel, culture, and wellness.