10 Years, 10 Clients | Pure Grenada

As The PC Agency continues to celebrate its 10th anniversary, we're looking back at some of the client relationships that have shaped our journey along the way.

Following our focus on Flexjet last week, our countdown moves from six years down to five as we head to the Caribbean to celebrate our long-standing partnership with Pure Grenada.

Each client in this series has played a vital role in our story. Together, we’ve launched unforgettable campaigns, navigated shifting industry landscapes, and built lasting partnerships that continue to champion exceptional travel experiences.

Five Years Together

For the past five years, we have had the privilege of working with Pure Grenada to showcase the diversity, culture and natural beauty of Grenada to travellers across the UK. Having established our relationship with Pure Grenada, the PC Agency now shares Grenada’s authentic Caribbean stories in the US market too.

Comprising Grenada, Carriacou and Petite Martinique, this tri-island destination allows visitors to experience three distinct Caribbean islands in one single travel experience. Grenada is renowned for its rainforest-clad mountains, diving and fragrant spices, while Carriacou offers a slower pace and is home to the Caribbean's longest-running regatta. Beneath the waters off Grenada, the Molinere Underwater Sculpture Park offers one of the island's most distinctive experiences, combining art, marine life and conservation. Petite Martinique remains one of the region's most untouched islands.

Together, the three islands offer everything from white-sand beaches and waterfalls to vibrant festivals, rich cultural traditions and authentic culinary experiences.

The Impact: Bringing Pure Grenada to Life

Throughout our partnership, we have worked with Pure Grenada to tell the destination's story through high-profile media coverage, creative collaborations and campaigns that bring the spirit of the islands directly to UK audiences.

Broadcast has played an important role. In 2024, The PC Agency secured a top-tier opportunity with ITV's Lorraine, one of the UK's most popular breakfast programmes, reaching an audience of approximately 1.3 million viewers per episode. In 2025, we supported the Grenada episode of Channel 5's Josie Gibson's First Class Travel Show. The premium travel series followed Josie's journey from the Virgin Atlantic Clubhouse at London Heathrow to Grenada, including a stay at 473 Grenada Boutique Resort, and reached more than one million viewers.

Another standout campaign was 2024's Finding the Soul of Grenada influencer group trip. Working with Pure Grenada, we welcomed seven Black influencers with roots across the Caribbean and African diaspora to experience the destination. At the heart of the trip was a cultural exchange day, with each visiting influencer paired with a Grenadian 'Soul Sister' or 'Soul Brother' who could introduce them to their own Grenada. With a combined following of more than 10 million, the group created 51 pieces of permanent content across Instagram and TikTok, generating 4.3 million views and £182,500 worth of earned coverage.

In 2025, we helped bring the flavours of Grenada to London through a collaboration between Pure Grenada and Borough22. Created in celebration of Black History Month and inspired by Borough22 founder Ryan Panchoo's Grenadian heritage, the limited-edition Pure Grenada x Borough22 doughnut collection featured Nutmeg Glaze, Sorrel Glaze and Grenadian Cocoa Tea flavours. To celebrate the launch, The PC Agency hosted a breakfast event at the Borough22 counter in Selfridges Food Hall, introducing guests to the flavours and stories behind the collection and providing another distinctive way for UK audiences to experience a taste of Grenada. We are excited to continue this authentic partnership with the upcoming 2026 collaboration, launching this October.

Another major broadcast moment came in summer 2026, with Grenada being featured live on NBCUniversal’s TODAY show alongside travel expert Mark Ellwood. Reaching approximately 3.3 million viewers, the feature showcased a different way to experience the destination through ‘harbour hopping’ across Grenada, Carriacou and Petite Martinique, highlighting how visitors can explore all three islands in a single trip by water. The segment also featured Grenada’s Underwater Sculpture Park and True Blue Bay Boutique Resort, while highlighting the value of choosing locally and family-owned accommodation to support the island’s economy. 

From national television and influencer storytelling to food and cultural collaborations, our work together has continued to find fresh and engaging ways to showcase the destination and inspire travellers to discover its three unique islands.

Looking Ahead

Pure Grenada has a richness that goes far beyond its beaches, with its people, food, culture, landscapes and three unique islands providing an endless source of stories to tell. As we continue our partnership with Grenada, we look forward to finding new ways to bring those stories to UK audiences and showcase everything that makes Grenada, Carriacou and Petite Martinique so special.

"Working with Pure Grenada over the past five years has been a wonderful journey, bringing the spirit, culture and natural beauty of Pure Grenada to life for UK and Irish audiences. From major broadcast opportunities and influencer campaigns to creative partnerships celebrating the destination’s food, heritage and people, we have continually found new ways to showcase Grenada, Carriacou and Petite Martinique. We are incredibly proud of everything we have achieved together and look forward to continuing to share the many stories that make this tri-island destination so special." - Paul Charles, Founder & CEO, The PC Agency

Next week, our countdown continues as we move from 5 years down to 4, celebrating another partnership that has helped shape The PC Agency's first decade.