10 Years, 10 Clients | Regent Seven Seas Cruises
As The PC Agency celebrates its 10th anniversary, we're looking back at some of the client relationships that have shaped our journey along the way.
Following our spotlight on Iniala last week, our countdown moves from eight years down to seven as we celebrate our long-standing partnership with Regent Seven Seas Cruises.
Each client in this series has played an important role in our agency story. Together, we've celebrated major milestones, launched industry-defining experiences, and brought remarkable travel stories to audiences around the world.
Seven Years Together
For more than 35 years, Regent Seven Seas Cruises has set the benchmark for ultra-luxury cruising, offering an unrivalled six-star all-inclusive experience to more than 550 destinations across seven continents from Tokyo to Rio de Janeiro to Vancouver.
Its fleet of elegant all-suite ships combines spacious accommodation, exceptional dining, personalised service and unlimited shore excursions, delivering one of the most luxurious ways to explore the world. In December 2026, Regent enters a new era with the launch of Seven Seas Prestige, the first ship in its brand-new Prestige Class, featuring the spectacular two-level Skyview Regent Suite - the largest all-inclusive, ultra-luxury cruise ship suite ever built.
The Impact: Growing Together
Over the past seven years, we've worked alongside the Regent team to bring some of the brand's biggest moments to life, helping reinforce its position as one of the world's leading ultra-luxury cruise lines.
One of our landmark projects saw us work alongside Channel 5 to produce the four-part documentary series Secrets of the World's Most Luxurious Cruise Ship, filmed aboard Seven Seas Splendor. Broadcast throughout 2023, the series offered millions of viewers an exclusive behind-the-scenes look at the Regent experience. They showcased the extraordinary levels of luxury, craftsmanship and service that define the brand.
Product launches have been another cornerstone of our partnership. In 2024, we welcomed 18 leading UK travel and lifestyle journalists aboard the newly launched Seven Seas Grandeur across two dedicated media sailings, generating widespread editorial coverage for Regent's newest addition to the fleet.
In July 2023, we orchestrated two landmark events in a single day, beginning with the launch of Regent's partnership with Global Hotel Alliance during a media breakfast at Hotel Café Royal. That evening, we hosted the spectacular unveiling of Seven Seas Grandeur's Godmother at Frameless in London. Through bespoke immersive projection mapping, a Hästens Vividus bed and exquisite Fabergé displays, the event perfectly reflected Regent's uncompromising approach to luxury.
As Regent prepared to enter its next chapter, we launched Seven Seas Prestige in June 2025 with an exclusive event at Sea Containers London, attended by 133 distinguished guests, including senior editors from The Independent, The Times, The Telegraph and Good Housekeeping. The evening featured the cinematic unveiling of the extraordinary Skyview Regent Suite, generating excitement ahead of Regent's biggest-ever booking day and marking the introduction of the brand's first new ship class in over a decade. The launch event generated 27 pieces of coverage, including full features in The Independent and Mail Online.
The power of broadcast storytelling remains a vital pillar of our collaborative efforts. Throughout 2025, we orchestrated significant features for Regent across three high-profile television series, reaching a global audience of 6 million viewers, which included Channel 4’s The World’s Most Luxurious, Cruising Paradise: Above and Below Deck, and Amazon Prime’s Padel Planet. For Cruising Paradise, we coordinated three weeks of filming aboard Seven Seas Splendor in South America, giving viewers a rare insight into the remarkable crew, service and guest experience that define life aboard Regent.
Looking Ahead
With Seven Seas Prestige launching later this year and three further Prestige Class ships planned for the future, Regent Seven Seas Cruises continues to redefine what luxury cruising can be. We are incredibly proud to have supported the brand throughout this exciting period of innovation and look forward to helping tell the next chapter of its story.
"Regent Seven Seas Cruises has always been a client that embraces ambitious ideas. Whether it's launching extraordinary new ships, creating memorable media events or bringing the brand to television audiences around the world, every project has been an opportunity to do something different. It's been a fantastic partnership over the past seven years, and we're excited to continue supporting Regent as it enters this exciting new chapter with Seven Seas Prestige." Paul Charles, Founder & CEO, The PC Agency
Next week, our countdown continues as we move from seven years down to six, celebrating another client partnership that has helped shape The PC Agency's first decade.