10 Years, 10 Clients | Finnair
As The PC Agency celebrates its 10th anniversary, we're looking back at some of the client relationships that have shaped our journey along the way.
Over the next 10 or so weeks, we'll be sharing the stories behind 10 clients who have been part of our first decade in business. Each client has played a role in our own story, and together we've celebrated milestones, navigated challenges and built strong relationships that continue to grow.
Kicking off our first, we couldn't think of a better place to begin than with Finnair.
Ten Years Together
Since our first days, we've been proud to represent Finnair in the UK, US and beyond, supporting the airline's communications as it continues to connect Europe, Asia, North America and the Middle East through its Helsinki hub.
As Finland's national flag carrier, Finnair has built its reputation over more than a century, combining Nordic hospitality with thoughtfully designed customer experiences, operational excellence and a modern global network.
The Impact: Growing Together
Like any long-term partnership, the past decade has navigated various industry changes while continuing to grow from strength to strength.
Together, we've launched major announcements, seasonal campaigns and destination storytelling, while helping strengthen Finnair's profile across global media outlets. From seeing bagpipers (or rather, hearing) and celebrating route anniversaries to Scotland, to planes decorated with both reindeer and Moomins, one memorable moment came in 2018 when we welcomed leading travel journalists and content creators to Helsinki for the premiere of Finnair's Match Made in HEL campaign, showcasing both the airline and the Finnish capital to new audiences. From 2014-2018, this play on the airport code for Helsinki included an international fashion show on the runway, professional skateboarding in airport terminals, and a short film from two directors to promote the airport as a key transfer hub between Europe and Asia.
The results reflect the strength of this long-term partnership. In 2025 alone, our PR activity generated more than 2,420 pieces of coverage with a combined reach of 9.28 billion, representing an 18% increase on the previous year.
Over the years we've hosted top-tier travel, consumer and national media from the UK and Ireland on numerous press trips across Finnair’s network. Highlights have included Singapore, Tokyo, Hong Kong, Nagoya and Osaka, showcasing both the airline and the incredible destinations it serves.
But two activations stand out for us: the first is the annual activity around Finnair being the ‘Official Airline of Santa Claus’ – every Christmas we've supported the annual Santa tour, including the photoshoot of Santa collecting Finnair presents from the baggage carousel.
Secondly, the BBC1 Celebrity Apprentice special where the celebrities were flown out on Finnair to discover Rovaniemi and Levi, Finland for the programme.
Looking Ahead
This year will see another exciting milestone, with a press trip to Melbourne planned to celebrate the launch of Finnair's newest route. From Finland to the UK, to America, to mainland Europe and now Australia, the route map continues to expand year on year.
Thank you to the entire Finnair team for your continued partnership. Here's to the next chapter.
"Our partnership with Finnair has been part of The PC Agency's journey almost from the very beginning. Relationships like this aren't built overnight; they're built on trust, shared ambition and consistently delivering results. We're incredibly proud to still be working together a decade later, and very excited to see what Finnair achieves in the next 10 years." - Paul Charles. Founder & CEO, The PC Agency
Next week, our countdown continues as we move from 10 years down to 9, celebrating another partnership that has helped shape The PC Agency's first decade.