The PC Agency Celebrates 10 Years
After 10 years of hosting events for our clients, it was time for us to put our own agency in the spotlight. Celebrating 10 years of The PC Agency this year, there was only one thing for it: a big party.
Reaching a decade in business is a milestone we're incredibly proud of. Over the past 10 years, we've had the privilege of working with some of the world's leading luxury travel and lifestyle brands, launching countless campaigns, building lasting partnerships, and helping tell stories that have travelled far beyond the headlines.
Set at the central London location of Kitty Hawk and overlooking Trafalgar Square, this location was the perfect choice thanks to not one but two large terraces. Originally planned with both sunshine and torrential rain in mind, the terraces proved to be the dream spot during one of London’s hottest days of the year.
With over 250 guests in attendance, including our incredible clients, journalists, broadcasters, influencers, and of course, both current and previous members of The PC Agency team, the night started before guests had even entered the venue - with three members of the ‘PC paparazzi’ outside.
Once inside, our very own PC (Premium Class) Pimms was being poured, while a three-piece band with a guitarist, saxophonist and singer as well as a DJ got the evening started. Cocktails, wine and a selection of canapés were flowing, with nibbles including seared tuna bites, smoked duck croutons and many more throughout the night.
The 36° heat was no obstacle, as clients and media travelled in from as far afield as Finland, Hong Kong and Grenada, and were lucky enough to experience the extremes of British weather as a bonus.
Even a heatwave could not stop Founder & CEO Paul Charles from raising a toast, discussing the many ups and downs of the past 10 years, commending The PC Agency team for their outstanding work and also celebrating the incredible achievements of our clients, and of course cracking a few jokes in between.
Since 2016, the agency has navigated a number of changes, hurdles and developments in the aviation, transport, hotel and destination sectors. Everything from airspaces being dramatically closed to a global pandemic, we really have seen it all.
During the pandemic, Paul devised the UK's traffic light system introduced in 2021, categorising destinations as red, amber or green based on the Covid-19 risk. Faced with the complex challenge of navigating constantly changing global travel restrictions, the system aimed to give travellers greater certainty by providing more notice of changes, helping to avoid the disruption caused by last-minute travel corridor announcements. Even so, it required us to adapt at speed, and we somehow managed to get through it all with (mostly) smiles on our faces.
If one thing is for certain, it’s that the media have never missed an opportunity to invite Paul onto our television screens over the past 10 years. From the BBC to Sky News and CNN as he is often invited to share his expert knowledge whenever any global crisis or significant travel-related event occurs.
To bring the anniversary speech to a close, our client Grenada Tourism Authority generously gifted one lucky attendee a trip to the Spice Isle, including a six-night stay at the stunning Villa Kaya and return flights for two. The winners will be free to discover Grenada’s beautiful scenery, from the white sands of Grand Anse Beach to the historic River Antoine Estate Rum Distillery, the Caribbean’s oldest working water-powered rum distillery.
With the speech concluded, there was only one thing left to do: open the PC Agency indulgence bar. With a three tier custom cake, aviation-themed biscuits, cupcakes, macarons amongst other goodies, the birthday party was in full swing, as guests cajoled Paul into cutting the cake.
As the sun slowly set over the city, the party continued with more drinks and canapés being circulated, guests networking and dancing and some even suggesting an afterparty involving karaoke!
As guests began to head home, we couldn’t let them leave without one final twist; not one but two goodie bags; one containing a personalised PC Agency leather luggage tag and the other a Molton Brown gift set.
Once the clock struck 1am, the party had finished, the sun had finally gone down but spirits remained high (even the morning after), reflecting the true PC Agency culture.
Just because the party is over, that doesn’t mean we’ve stopped celebrating - with more exciting 10 year anniversary content to come soon, be sure to follow us on LinkedIn and Instagram so you don’t miss it and we can’t wait for the next party. See you in another ten years!
LOOKING TO HOST YOUR OWN EVENT?
Delivering standout events and activations that get people talking takes creativity, precision and expertise. With years of experience, we design exceptional experiences that inspire, engage and leave a lasting impression, long after the evening has finished. From the earliest stages of concept development through to flawless execution, our team works hand-in-hand with clients to bring their vision to life.
With meticulous attention to detail, imaginative flair and a seamless approach to project management, we ensure every event is not only memorable but also perfectly aligned with brand values and business objectives.
Our event planning services include:
End-to-end event strategy and concept development
Venue sourcing and contract negotiation
Creative design, branding and styling
Supplier and vendor management
Guest list management and RSVP co-ordination
On-site event production and logistics
Entertainment booking and talent co-ordination
Budget planning and financial management
Post-event analysis and reporting
Looking to explore some of our past events and activations? Regent Seven Seas Cruises entrusted us with the London launch of their partnership with Fabergé, transforming the central location of Frameless into an unforgettable showcase, with a full 360-degree takeover.
Here at The PC Agency, we offer a wide range of services across consumer PR, trade, digital and more, including all areas of event planning.
If you’re looking to create showstopping events and activations, elevate your brand’s media presence and secure high-impact coverage, get in touch with us at hello@pc.agency to explore how we can help.
