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The Vineyard hotel appoints The PC Agency to oversee its PR strategy

We’re delighted to announce that The PC Agency has been appointed to manage PR strategy for The Vineyard, a remarkable 5-star hotel and bucket list experience for wine lovers, situated in Newbury, Berkshire.

As its dedicated PR partner, The PC team will work to boost its brand awareness and position The Vineyard as a must-visit destination in the South of England.

Just an hour away from London, on the outskirts of Newbury, The Vineyard is owned by Sir Peter Michael, and offers an intimate and personalised experience to any guest. Recently celebrating its 25th anniversary, The Vineyard remains pristine with its opulent bedrooms polished to perfection.

The Vineyard is a destination in itself with its 49 spacious rooms and suites, a fantastic spa and a world class F&B offering that features a five- course tasting menu.

The Vineyard is also home to one of the largest private art collections in the UK, including notable artworks from the likes of Ronald Searle and sculptures by Michael Thacker and Henry Moore.

What further sets The Vineyard apart is the hotel’s impressive collection of 30,000 bottles of wine from both the New and Old World, as well as award-winning wines from Sir Peter Michael’s Winery in California.

A temple of Californian Wine, The Vineyard invites its guests to quench their thirst from the moment they enter. Indeed, wine is a key theme throughout the hotel and plays into the food and the interiors. When entering through the front lobby, guests will walk across glass floors with Californian terroir and bottles of wine underfoot.

The stunning decor further highlights the wine theme, with six bedrooms named after wines from the ‘Peter Michael Winery’ and other rooms named after well known bottles. With intricate cork wallpaper throughout, the bedrooms feature either a ‘red wine’ décor or a ‘white wine’ décor with whimsical signs hanging on the door to say ‘Time to Top me Up’ and ‘Wine Down’ for room service.

Guests can also explore the surroundings with tours offered by the All Angels Vineyard.

The Vineyard Restaurant boasts world-class cuisine with an impressive wine list to match. The food has taken inspiration from the hotel’s California heritage, whilst all ingredients are sourced from local fishermen, farmers and the hotel’s herb garden.

Talented Executive Chef, Tom Scade, has created a menu that is ever-changing and tailored to the seasons, creating a truly unique dining experience. Every dish can be paired with a delicious glass of wine or a unique cocktail. Whether guests call themselves a wine connoisseur, or simply love a refreshing glass of wine, The Vineyard’s expert team guarantees that any guest will find their perfect match.

For those looking to wind down, the spa offers a perfect way for guests to leave feeling rejuvenated and relaxed having experienced a host of heavenly treatments. In addition to working with Elemental Herbology, the spa has partnered with well renowned natural skincare brand, Irene Forte. With a zero waste mission, all ingredients are sustainably sourced from Irene Forte’s own organic farm in Sicily. Products are stored in glass refillable bottles and are also vegan friendly.

Irene Forte’s ethos reflects The Vineyard’s beliefs that we have an active role to play in protecting the environment. With an ECOSmart Accreditation (Silver Award), The Vineyard has teamed up with Climate Care to reduce greenhouse gases and all single use plastic bottles have been replaced with glass.

The hotel has five EV charging points, the building is constructed largely from sustainable or reclaimed materials and the team is focused on supporting local charities.

Later this year, The Vineyard will be hosting an annual art exhibition weekend, and introduce wine masterclasses and cellar tours to guests.

With its beautiful guest rooms, spacious contemporary suites, a spa and an enviable private art collection, The Vineyard is the perfect retreat for gourmands and the culinary curious.

The PC Agency’s PR strategy will focus on establishing The Vineyard as an unmatched luxury stay near Newbury, with world-class and unparalleled drinking and eating experiences.

Chris Smith, General Manager of The Vineyard, comments: “We are delighted to begin our work with The PC Agency and further cement The Vineyard’s reputation as a leading destination hotel in the South of England. As The Vineyard is ever evolving, 2024 is set to be an extremely successful and exciting year and so we thought it was the perfect time to bring on such a well-known and celebrated PR agency to enhance our offering even further.”

Paul Charles, CEO of The PC Agency, added: “It is such an honour to be partnering with The Vineyard and be appointed as its dedicated PR Agency. The Vineyard is a well established and highly-respected hotel in the UK and we are looking forward to helping the team by driving more interest to this beautiful part of the world.’’

HOW: Room rates start from £295 per night for a luxury double room, or £336 including breakfast. For more information, please visit https://www.the-vineyard.co.uk/

For media enquiries, please contact:
Paul Charles / Lara Good / Anastasia Mills / Rosie Burrill / Megan Williams
via TheVineyard@pc.agency, or call +44 (0)20 7768 0001