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Villa Treville appoints The PC Agency as its global PR partner

We’re excited to announce that Villa Treville, the luxurious oasis on Italy’s Amalfi Coast, has appointed The PC Agency as its dedicated PR partner.

Our hotel experts at The PC Agency will focus on highlighting the exclusive address as one of the Amalfi Coast’s hidden gems, and as one of the world’s leading and most distinguished hotels to travellers from the UK, US and European markets.

The former home of the acclaimed Italian film director, Franco Zeffirelli, Villa Treville is a Mediterranean sanctuary of serenity that sits in a commanding position atop a cliff, saluting the sea, and overlooking Positano on the Amalfi Coast.

Stretching over two hectares of land, Villa Treville ensures guests can enjoy  an intimate and peaceful atmosphere away from the hustle and bustle of Positano nearby.

Home to 16 uniquely designed suites, Villa Treville showcases the cosmopolitan glamour and mystery of a bygone era fused with the enchanting flavours and colours of Southern Italy and Zeffirelli’s theatrical vision.

Immersed in nature, each room also overlooks the crystal blue waters of the Tyrrhenian Sea, retaining the ambience of a summer residence, yet offering a world-class hospitality experience.

Martino Acampora, General Manager of Villa Treville, comments: “At Villa Treville, we invite our guests to take in the tranquillity and charm of the Amalfi Coast through the eyes of Zeffirelli – a true genius. Combining traditional Italian hospitality, creative flair and a cosmopolitan atmosphere, Villa Treville is the perfect place for guests to unwind and indulge in la dolce vita.”

Paul Charles, CEO of The PC Agency, added: ‘It is a privilege to be asked to work alongside Villa Treville’s talented team. Villa Treville is a pearl of a hotel that oozes elegance through its position on the Amalfi Coast, inspiring and intriguing design, exclusive experiences and award-winning Mediterranean cuisine. We are looking forward to further cementing Villa Treville’s incredible reputation as one of the most legendary hotels in the world.”

What’s more, the team is dedicated to reducing Villa Treville’s impact on the planet through implementing conscious practices in order to work towards a more sustainable mission.

Embracing a healthy lifestyle, Villa Treville’s signature restaurant, Maestro’s, located on the picturesque vine-covered terrace, is an award-winning restaurant that takes inspiration from locally grown ingredients from Treville’s very own organic farm.

Overseen by talented Chef Vincenzo Castaldo, Maestro’s offers guests a refined dining experience with a menu that incorporates delicious traditional Italian cuisine with Mediterranean flair and international influences. Villa Treville’s organic farm serves as more than just a supplier; it is a cornerstone of impactful practices.

Alongside Maestro’s, Villa Treville includes the show stopping Bianca Bar – a micro-distillery laboratory with opulent design where herbs and botanicals gathered in Treville’s gardens are used in exciting, revamped cocktails based on classics.

Home-grown groceries are transformed into homemade products used in kitchen preparations, and the herbs and fruits find purpose in the botanical lab for extractions, producing essential oils, aromatic waters, and distillations for both the bar and kitchen.

This comprehensive impact reduction initiative extends to the villa’s commitment to utilising local produce, collaborating with nearby producers, ensuring that the surrounding community actively contributes to and benefits from Villa Treville’s commitment to an eco-friendly experience.

Adding to this, Villa Treville endeavours to reduce non-recyclable material usage to zero within the next five years, while also significantly cutting down on all forms of waste.

Villa Treville’s strong design ethos is reflected throughout the property. Showcasing a chic yet luxurious style that has been heavily influenced by its surroundings and Zeffirelli’s vision, each suite boasts distinctive furnishings, intriguing colour palettes and aesthetics, with private balconies, gardens, and plunge pools providing exclusive retreats for guests – the perfect setting in which to enjoy the breeze of the Mediterranean Sea and the spectacular natural surroundings.

As some of Positano’s most ancient structures, Villa Treville fuses old with new, preserving and protecting historical importance with a stunning aesthetic to create a luxury oasis.

Home to a dedicated wellness and spa in the garden of the property, Villa Treville’s La Traviata is a heavenly place surrounded by nature to take care of the body and soul.

Framed by luscious greenery, the spa offers a myriad of treatments including Thai and Holistic massages, aromatherapy and beauty services as well as a beautiful and unique Hamman that has been built in precious marble stone and decorated with mosaics.

La Traviata provides the perfect pampering experience, introducing guests to utter relaxation. Guests can also enjoy the fully equipped gym, amid a serene, sensational atmosphere.

Alongside this wellness offering, Villa Treville enables guests to enjoy a wonderland of exclusive experiences and activities. As well as access to a private beach, Villa Treville allows guests to relax away from the hotel onboard two luxury yachts – Luna B and Luna Sea. Whether it be for a night, or just an excursion, the yachts will take guests on the discovery of magical places, incredible swimming spots, delicious food and experiences of the Mediterranean.

For guests looking to enjoy an activity on-land, vineyard tours, wine tasting, walking trips and on-site cooking classes can be arranged.

The ideal destination for a large multigenerational family gathering, or for couples looking for an intimate and romantic hideaway, Villa Treville, promising charm, character and glamour, is truly considered the pearl of the Amalfi Coast.

HOW: Room rates at Villa Treville start from €790 and are inclusive of breakfast and transfers from/to Positano. For more information, please visit www.villatreville.com

For media enquiries, please contact:
Paul Charles / Anastasia Mills / Rosie Atkins / Tahli Brittain / Freddie Wilson
via villatreville@pc.agency or call +44 (0)20 77680001