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LQA appoints The PC Agency

The PC Agency has been selected to represent luxury hospitality assessment and training company LQA. For over 20 years, LQA has been the trusted partner to the hospitality industry’s most respected hotels and resorts, carrying out over 2,500 ‘mystery shopping’ assessments annually to drive the highest standards of service delivery throughout the industry. 

Core to LQA’s success is the highly expert group of full-time assessors who, with an average of eight and a half years of service, provide the ultimate gauge of global luxury hospitality.  The assessor team is as diverse as it is experienced, they represent 15 different nationalities, speak 11 languages, and are based in all corners of the world. 

LQA’s assessments feature over 1,000 individual service ‘standards’. They are compiled in coordination with industry leaders and focus on all hotel departments. With a focus on breaking down the inherently subjective hotel experience into a series of objective, incremental points, they provide a truly comparative Global Benchmarking set. Each hotel receives direct feedback from the assessor at the end of each assessment, followed by a detailed report which provides a clear account of the service experienced. 

In addition to the success that LQA have had with their hospitality assessments, they also offer detailed training solutions through their bespoke training and education solution, UpFront. With services ranging from online training solutions to intensive in-person training modules conducted by highly knowledgeable LQA Training Staff, Upfront is a one-of-a-kind training and education platform. 

CEO of LQA Edward Hooper commented, “We’re delighted to be partnering with The PC Agency to raise the profile of the, historically behind-the-scenes, LQA brand and bring the many amazing stories of LQA to life. We have worked hard through the pandemic to enhance our technological offering, whilst retaining our incredible team of assessors, to leave us in prime position to continue to support our luxury partner brands. Together, we will continue to push the luxury hospitality sector forwards to meet, and indeed exceed, the guests’ expectations and customer experiences across the globe.” 

CEO and founder of The PC Agency Paul Charles says, “We are honoured to be working with such a respected leader in the luxury hospitality sector and helping LQA make even more of an impact in the hotel industry. We are looking forward to helping LQA grow its assessment and training prowess in the luxury sector and to share that journey with the wider public for the first time.”

Photo credit: Jumeirah Maldives