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Bhutan Tourism appoints The PC Agency as its travel PR representative

The PC Agency has been appointed as the new travel PR representative for the beautiful Kingdom of Bhutan in the UK and Ireland.

Known as the Land of the Thunder Dragon, this unique and spiritual kingdom with a population of 700,000 people is found rooted high in the Himalayas. Home to breath-taking landscapes, awe-inspiring wildlife, a culture deeply rooted in spirituality, and cuisine bursting with flavour, this ancient land of tradition and mysticism offers something unique for every traveller, from watersports and archery to trekking and horse riding.

The PC Agency will drive Bhutan’s PR strategy and media relations for the UK market, focusing on sustainably increasing visitor numbers to pre-pandemic levels and boosting the average length of stay for families, couples and single travellers.

Carissa Nimah, Chief Marketing Officer of the Department of Tourism of Bhutan, said: “We are so happy to appoint The PC Agency as our UK PR representative as we look to welcome more UK and Irish travellers to Bhutan. It’s an exciting time for us – just last month we announced the new sustainable incentive (SDF) for longer stays and in 2024, we will be celebrating 50 years since our borders opened to international tourism.

“It was a hard-fought competitive pitch, but we were impressed by The PC Agency’s understanding of the destination and expertise in destination representation. We look forward to working with them, and UK and Irish media, to build our presence in these core markets.”

Paul Charles, CEO of The PC Agency, said “I first visited Bhutan 10 years ago to go cycling in the Himalayas and have seen this stunning destination develop sustainably, yet also stay true to its roots. It is a unique and diverse country, which must be visited by anyone passionate about travel and how it can help destinations grow sensibly. We’re looking forward to raising Bhutan’s profile in the UK and Ireland and boosting visitor numbers to pre-pandemic levels.”

UK visitors require a visa before travelling to Bhutan, and as part of the application process each adult traveller is required to pay the Sustainable Development Fee (SDF). This enables investment in programmes that preserve traditions, protect the heritage and environment, upgrade infrastructure, create opportunities for young people, and build resilience – every traveller leaves Bhutan having made a difference by just visiting.

Travellers from the UK have the option of flying direct from the UK to Bangkok, Delhi and Singapore, on airlines such as Air India, British Airways and Virgin Atlantic, before connecting onto Bhutan with Bhutan Airlines or DrukAir.

For further information, please contact:
Paul Charles / Katie Moine / Mel Paxton / Sasha Cummings-Kline / Isabella Sheekey via Bhutan@pc.agency or 020 7768 0001.