The event aimed to promote awareness of oneworld’s:
● 21st century brand, including new ‘travel bright’ positioning
● Digital transformation, including the launch of the ‘carrierconnect’ functionality across member airline apps, enabling customers to book multi-carrier itineraries in one place
● Improved customer experience with the rollout of oneworld lounges
● Improved membership offering through oneworld connect
Orchestrating the attendance of 13 CEOs out of the alliance’s 14 member airlines, including Doug Parker, CEO of American Airlines, Topi Manner, CEO of Finnair and Alan Joyce, Qantas CEO was a major PR coup and a first for the brand.
Impact: Total pieces of coverage: 110 | Global Reach: 974M | Substantial increase in global traffic to oneworld.com
“Thank for all your amazing support on our 20th-anniversary project. We can feel really proud of what we achieved. It was really good working with you – professional, quick-to-respond, hard-working, eye-on-the-ball, attention to detail and to the broader strategy. Your input way exceeded the brief.” – Michael Blunt, Vice-President Corporate Affairs, oneworld Alliance