Celebrating the launch of Villa Treville Positano at Maison Assouline
The Brief
The PC Agency was tasked with creating an exclusive London event to celebrate the launch of Villa Treville Positano, the new Assouline coffee table book honouring the history, artistry and enduring legacy of one of the Amalfi Coast's most iconic retreats.
Designed to introduce the publication to leading UK media, the event aimed to raise awareness of the Treville Positano brand while celebrating its collaboration with renowned luxury publisher Assouline. Every detail, from the venue and styling to the Italian-inspired food and drink, was carefully curated to reflect the hotel's iconic elegance and effortless cinematic glamour, showcasing the timeless beauty and heritage of Treville Positano.
The evening also provided an opportunity to strengthen relationships with key luxury, travel and lifestyle media, facilitate discussions around future hosting opportunities, and reintroduce Treville's key spokespersons, including Govind Friedland and Martino Acampora.
The Event
Hosted in the elegant surroundings of Maison Assouline in London, the exclusive event brought together a distinguished group of editors, journalists and travel writers for an evening inspired by the timeless charm of Positano. Guests from publications including The Telegraph, National Geographic Traveller, Country & Town House and The Broadsheet enjoyed an immersive experience that perfectly captured the spirit of Villa Treville.
The evening began with Amalfi Coast-inspired cocktails and networking, creating a vibrant atmosphere before guests were welcomed by Treville's spokespersons. Co-authors Govind Friedland and Nicky Swallow shared the fascinating story behind the creation of the latest Assouline edition, offering personal insights into the collaboration and the remarkable history of Villa Treville. Their engaging presentations brought the book to life, highlighting its rich collection of rare photography, historical anecdotes and the property's extraordinary transformation from Franco Zeffirelli's private sanctuary into the secluded luxury retreat it is today.
A particular highlight of the evening was the bespoke Sgroppino cocktail, which transported guests straight to the Amalfi Coast, complemented by an elegant selection of canapés including lobster arancini, Scottish langoustine tacos and delicate summer squash and feta bites.
Guests departed with a signed copy of Villa Treville Positano, personally inscribed by Govind Friedland, a thoughtful keepsake that perfectly rounded off an unforgettable evening celebrating Italian hospitality, design, culture and the enduring allure of Treville Positano.
The Result
The intimate launch event at Maison Assouline welcomed 15 leading luxury, travel and lifestyle media, creating an exclusive setting to introduce Villa Treville Positano. The evening successfully generated excitement around the Assouline collaboration, strengthened relationships with key journalists and provided valuable opportunities to discuss future editorial features and hosting opportunities, reinforcing Treville Positano's position as a leading luxury hospitality brand.
For more information on Treville Positano, please visit https://villatreville.com/
PARTNERSHIPS & EVENTS - WHAT WE CAN PROVIDE
Delivering standout events and activations that get people talking takes creativity, precision and expertise. With years of experience, we design exceptional experiences that inspire, engage and leave a lasting impression, long after the evening has finished. From the earliest stages of concept development through to flawless execution, our team works hand-in-hand with clients to bring their vision to life.
With meticulous attention to detail, imaginative flair and a seamless approach to project management, we ensure every event is not only memorable but also perfectly aligned with brand values and business objectives.
Our event planning services include:
End-to-end event strategy and concept development
Venue sourcing and contract negotiation
Creative design, branding and styling
Supplier and vendor management
Guest list management and RSVP co-ordination
On-site event production and logistics
Entertainment booking and talent co-ordination
Budget planning and financial management
Post-event analysis and reporting
Looking to explore some of our past events and activations? Regent Seven Seas Cruises entrusted us with the London launch of their partnership with Fabergé, transforming the central location of Frameless into an unforgettable showcase, with a full 360-degree takeover.
We also showcased authentic Finnish culture with Visit Finland’s Sauna Meets Sound event, introducing the traditions of sauna and cold-water plunging while spotlighting Finland’s status as the ‘Happiest Country in the World’ for seven years running.
Here at The PC Agency, we offer a wide range of services across consumer PR, trade, digital and more, including all areas of event planning.
If you’re looking to create showstopping events and activations, elevate your brand’s media presence and secure high-impact coverage, get in touch with us at hello@pc.agency to explore how we can help.