Crisis Communications
The sobering truth is that the awful or unthinkable can and does happen to even the most prestigious of brands. How they respond and the efficacy of their crisis communications is critical to their future survival and success. Question is: how prepared are you?
First and foremost, we help clients to be firmly on the front foot in the event of a crisis, with clear protocols for managing press statements and negative commentary on social media to internal comms.
The PC Agency team have been recognised for their trusted expertise in a crisis, having advised airlines, hotels, cruise lines and others in the travel and lifestyle sectors on how to deal with incidents, from the major to the minor.
Whether it’s a food poisoning outbreak; natural weather disaster such as a hurricane; an employee issue or an IT outage, we ensure our clients are prepared well in advance for such eventualities so that should the unthinkable occur, they can emerge unscathed.
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Elevating major players and rising stars with strategic brand marketing.
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Ensuring the finest travel brands make an impression on media & influencers.
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Driving sales through dynamic travel trade partnerships.
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Getting under the skin of a new or established travel offering to make it world-class.
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Creating digital strategies that engage your audiences.
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Preparing brands for the day they don’t want to see, when things sadly go wrong.
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Assisting senior leadership teams with high-profile corporate issues.
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Putting your hotel front of mind and boosting direct sales.
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Making brands sparkle when they’re on show and have something to celebrate.