Transcending Luxury: Launching Regent Seven Seas’ New Prestige Ship and Skyview Suite
THE BRIEF
The PC Agency was tasked with creating an exclusive London event to unveil Regent Seven Seas Cruises' first new ship class in over a decade, and debut its most exceptional accommodation yet: the reimagined Skyview Regent Suite.
Set to launch in 2026, Seven Seas Prestige will be the first of Regent’s all-new Prestige-class vessels, setting an unprecedented benchmark for luxury at sea. The crown jewel of the new ship’s 12 suite categories, the Skyview Regent Suite is the largest all-inclusive, ultra-luxury suite in history.
Renowned for exceptional personalised service, world-class dining and one-of-a-kind experiences, The PC Agency team set out to capture the magic of Regent’s onboard offering in a single, unforgettable evening in the heart of London. The team had to craft an event that would be truly unforgettable - from finding the perfect venue to reflect the announcement and canapés inspired by Regent’s dedication to Epicurean Perfection, to curated luxury gift bags and thoughtfully branded details, every single touchpoint had to reflect the exceptional levels of service found onboard a Regent cruise.
Part of a coordinated global reveal across Regent’s key markets, the London event offered guests the first look at Prestige’s spectacular top suite and a preview of the highly anticipated maiden season. Designed to ignite excitement and generate standout media coverage, the evening distilled the essence of the Regent experience into a single night of glamour and entertainment.
THE EVENT
Held on 10th June at 12th Knot in London’s 5-star Sea Containers Hotel, the exclusive reception brought together leading media, content creators, valued Travel Partners, and key stakeholders in a setting chosen for its sweeping views across the city and river below - a nod to the panoramic sights and iconic skylines Regent guests take in every day on board.
With floor-to-ceiling windows, a brushed-gold Art Deco bar, decorative chandeliers, and an expansive balcony, this central London rooftop provided the perfect setting for a celebration. Dressed to reflect the luxurious experience on board, mirroring the beloved Meridien Lounge found on board across the fleet, the evening began with champagne and Regent-inspired cocktails on arrival. Setting the ambiance, a three-piece jazz band played as the sun set over the iconic London sights. Branded napkins, coasters, flowers, and lightboxes added subtle Regent touches throughout the space, enhancing the elegance of the reception.
The highlight of the evening was the cinematic unveiling of the completely reimagined Skyview Regent Suite, followed by a celebratory toast. Paul Charles, CEO of The PC Agency, acted as Master of Ceremonies and hosted a Q&A with Steve Odell, Senior Vice President, International and Consumer Sales for Regent Seven Seas Cruises and Oceania Cruises, offering exclusive insight into the new ship and its maiden season.
Canapés inspired by the ship’s world-class dining options included lobster thermidor tartlets, beef tartare with truffle aioli, and miso seabass with sesame rice. A branded photobooth and luxury goodie bags - featuring a champagne topper, silk eye mask, and Elemis x Aston Martin Aramco Formula 1 Team products - completed the experience.
With exclusive use of the terrace, guests enjoyed sunset views of the city skyline and River Thames, bringing the unrivalled Regent experience to life on land in an evening of exceptional luxury.
THE RESULT
The launch of Seven Seas Prestige brought together over 130 guests, including trade and consumer press, influencers, VIPs, and key partners. Media from top-tier titles - including The Telegraph, The Times, The Independent, Mail Online, TTG, Travel Weekly, and Cruise Trade News - were in attendance.
VIP attendees included Sarah Fabergé, Director of Special Projects for Faberge; Jo Kupis, Head of Sales & Business Development for Fabergé; and Stefano Saporetti, Director of Brand Diversification for AMAF1, alongside Regent Seven Seas Cruises’ top leadership, including Caroline Smith, Vice President and Chief Marketing Officer, and Ed Lang, Director of Sales UK & Ireland.
The event generated widespread media coverage, prompting over 25 pieces of coverage from in-house and freelance writers who highlighted the unveiling of the Skyview Regent Suite, the luxurious onboard experience, and Regent’s continued leadership in ultra-luxury cruising.
Continuing its legacy as the leading ultra-luxury cruise operators, Seven Seas Prestige is set to elevate and redefine the standard for luxury holidays with a truly unrivalled experience.
WHAT WE CAN PROVIDE
Delivering standout events and activations that get people talking takes creativity, precision and expertise. With years of experience, we design exceptional experiences that inspire, engage and leave a lasting impression, long after the evening has finished. From the earliest stages of concept development through to flawless execution, our team works hand-in-hand with clients to bring their vision to life.
With meticulous attention to detail, imaginative flair and a seamless approach to project management, we ensure every event is not only memorable but also perfectly aligned with brand values and business objectives.
Our event planning services include:
End-to-end event strategy and concept development
Venue sourcing and contract negotiation
Creative design, branding and styling
Supplier and vendor management
Guest list management and RSVP co-ordination
On-site event production and logistics
Entertainment booking and talent co-ordination
Budget planning and financial management
Post-event analysis and reporting
Looking to explore some of our past events and activations? Regent Seven Seas Cruises entrusted us with the London launch of their partnership with Fabergé, transforming the central location of Frameless into an unforgettable showcase, with a full 360-degree takeover.
We also showcased authentic Finnish culture with Visit Finland’s Sauna Meets Sound event, introducing the traditions of sauna and cold-water plunging while spotlighting Finland’s status as the ‘Happiest Country in the World’ for seven years running.
Here at The PC Agency, we offer a wide range of services across consumer PR, trade, digital and more, including all areas of event planning.
If you’re looking to create showstopping events and activations, elevate your brand’s media presence and secure high-impact coverage, get in touch with us at hello@pc.agency to explore how we can help.
