As The PC Agency celebrates its 10th anniversary, we're continuing to look back on the client relationships that shaped our journey.
Each client in this series has played a vital role in our story. Together, we’ve launched memorable campaigns, navigated shifting industry landscapes, and built lasting partnerships that continue to champion exceptional travel experiences.
Following our focus on Visit Dubai, our countdown continues as we celebrate two years of working with Air Canada, one of North America's leading airlines.
Two Years Together
Over the past two years, The PC Agency has worked alongside Air Canada to strengthen its profile across the UK, European, and wider international markets, showcasing the airline's extensive global network, award-winning services and commitment to enhancing the passenger experience.
As Canada's largest airline and flag carrier, Air Canada serves more than 180 destinations across six continents. From its major hubs in Toronto, Montreal and Vancouver, the airline connects travellers to cities across North America, Europe, Asia, South America and beyond. Renowned for its modern fleet, premium travel experience and continued investment in innovation and sustainability, Air Canada remains one of the world's leading international airlines for both business and leisure travellers.
Throughout our partnership, The PC Agency has supported Air Canada's communications in the European market through media relations, strategic events and industry engagement.
The Impact: Connecting People and Places
Throughout our partnership, we have worked closely with Air Canada to raise awareness of the airline's offering, strengthen its relationships with media and industry stakeholders, and showcase the experiences and destinations made accessible through its global network. This year has seen a particular focus on expanding awareness of its LATAM connectivity and the opportunities Air Canada offers travellers to explore Latin America and the Caribbean via Canada
A key part of our work has involved planning and delivering a diverse programme of events, from the reopening of the Maple Leaf Lounge and celebrations marking the 100,000th passenger in Toulouse to industry roundtables in Paris, Nice and Dublin.
One standout moment was managing Air Canada's involvement in the GLIDE ice rink at Battersea Power Station during the 2025 Christmas season. The PC Agency worked closely with the airline to plan and deliver the event, bringing together media, influencers and key stakeholders for a memorable experience celebrating Air Canada's connection to Canada.
From coordinating media engagement and event logistics to preparing branded gifts for attendees, our team helped bring the Air Canada brand to life while creating valuable opportunities to build relationships with journalists and generate media coverage. In 2025 alone, the airline achieved more than 23,500 pieces of media coverage, representing a 17% increase on 2024, with an estimated audience of 80 million and a total reach of 59.4 billion.
Alongside these events, our ongoing media relations activity has focused on communicating Air Canada's key messages, from its extensive international connectivity and premium onboard experience to its commitment to innovation, accessibility, and customer service. Together, these activities have helped maintain the airline's visibility in a competitive aviation landscape and reinforce its position as a leading global carrier.
Looking Ahead
As international travel continues to evolve, Air Canada remains focused on expanding connectivity, enhancing the passenger experience and bringing travellers closer to destinations around the world.
As we celebrate two years of working together, we look forward to building on our partnership with Air Canada, finding new opportunities to showcase the airline's achievements, strengthen its international profile and inspire more travellers to explore the world.
"It has been a privilege to work with Air Canada over the past two years and help showcase one of the world's leading international airlines. From major industry events and media engagement to memorable experiences such as GLIDE at Battersea, our partnership has been about finding creative ways to bring the Air Canada brand to life and strengthen its connections with travellers and the wider industry. We are incredibly proud of what we have achieved together and look forward to continuing to build on this successful relationship." Paul Charles, Founder & CEO, The PC Agency
Next week, our countdown continues as we celebrate another partnership that has helped shape The PC Agency's first decade.