The Peligoni Club

A tactical influencer marketing campaign, working with key UK influencers, substantially increased brand awareness for one of the most exciting beach clubs in the Greek Islands.

The Brief

The Peligoni Club is a barefoot-style boutique beach club on the Greek Island of Zakynthos. The PC Agency were commissioned to organise an influencer trip over a long weekend in June to showcase The Peligoni Club; the villa and The Club, as well as a pop-up event with guest chef Nina Parker.

The key objectives were to build awareness, amplify reach and tap into new target audiences via all social platforms, particularly Instagram.

Our Approach

Drawing upon our bespoke influencer matrix, we identified influencers who not only command large, engaged followings but who also represented the best possible brand fit. Inviting the following influencers to attend the trip enabled The Peligoni Club to reach new clientele through their platforms:

Richard Lee Massey: A foodie and cultural connoisseur, Richard works in the food and drink industry, with some of the top chefs, restaurants, hotels and supper clubs in the business. 50.3k Instagram followers (at time of campaign).

Jasmine Hemsley: Jasmine is one half of the Hemsley & Hemsley duo. Their first book, The Art of Eating Well, knocked Jamie Oliver and Mary Berry off the top of the Amazon charts after its release in 2014. They’ve since written another book (Good + Simple), opened a café in Selfridges, starred in their own Channel 4 TV show (Eating Well with Hemsley + Hemsley) and gathered 300,000 Instagram followers along the way. Jasmine: 66.5k Instagram followers (at time of campaign).

Sam Way: A fashion model and singer/songwriter, Sam has 58.5k Instagram followers (at time of campaign).

Alexandra Dudley: Artist, entrepreneur, cook & author, Alexandra has 34.9k Instagram followers (at time of campaign).

Lauren Hepburn for Conde Nast Brides Social: Lauren works on the online content desk for Brides Magazine. 299k Instagram followers (at time of campaign).

Business Results

We secured an agreement that each influencer would create Instagram Stories and a series of posts covering key experiences during their stay, tagging the hotel and using our hashtags. On average The Peligoni Club gets around 600 profile views per week on Instagram - we hit 6000 during the influencer trip. Our client also reported an increase in UK website traffic and sales enquiries.

Impact: Reach: 684,500 | Instagram profile views: up 900% | Increased UK traffic

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