The Peligoni Club
The key objectives were to build awareness, amplify reach and tap into new target audiences via all social platforms, particularly Instagram.
Richard Lee Massey: A foodie and cultural connoisseur, Richard works in the food and drink industry, with some of the top chefs, restaurants, hotels and supper clubs in the business. 50.3k Instagram followers (at time of campaign).
Jasmine Hemsley: Jasmine is one half of the Hemsley & Hemsley duo. Their first book, The Art of Eating Well, knocked Jamie Oliver and Mary Berry off the top of the Amazon charts after its release in 2014. They’ve since written another book (Good + Simple), opened a café in Selfridges, starred in their own Channel 4 TV show (Eating Well with Hemsley + Hemsley) and gathered 300,000 Instagram followers along the way. Jasmine: 66.5k Instagram followers (at time of campaign).
Sam Way: A fashion model and singer/songwriter, Sam has 58.5k Instagram followers (at time of campaign).
Alexandra Dudley: Artist, entrepreneur, cook & author, Alexandra has 34.9k Instagram followers (at time of campaign).
Lauren Hepburn for Conde Nast Brides Social: Lauren works on the online content desk for Brides Magazine. 299k Instagram followers (at time of campaign).
Impact: Reach: 684,500 | Instagram profile views: up 900% | Increased UK traffic