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Red Savannah

Smart brand storytelling and experiential media events put this specialist tour operator in the spotlight and propelled the brand to the top choice for immersive adventure travel.

The Brief

Red Savannah appointed The PC Agency to generate editorial in top tier media outlets. Position Red Savannah as leading travel experts across the world and being the preferred travel company for the discerning traveller.

The Approach

Media Event -The PC Agency executed a top tier media event at Aynhoe Park from start to finish to showcase Red Savannah’s expertise to the top editors. The PC Agency ensured the event was filled with experiential and culturally fascinating elements to entice and excite media. Attendees included 19 A-list media including Sunday Times, The Telegraph, House and Garden, Vanity Fair and Times Luxx.

Cross Client Promotion – The PC Agency maximised opportunities for Red Savannah through cross-client promotion including inclusion in a large Telegraph feature on Sri Lanka and also in The Times and ES magazine for a feature on Tourism New Zealand. The PC Agency also ensured that Red Savannah was the preferred tour operator in a Telegraph Travel Awards competition offered by Tourism New Zealand.

Top Tier Editorial–The PC Agency secured large features through ongoing targeted pitching and individual media stays in top tier outlets including:

  • The Times – Eremito in Umbria
  • Sunday Times – Caresse in Bodrum
  • Sunday Telegraph – Uga Escapes, Sri Lanka
  • Mail On Sunday – Uga Escapes, Sri Lanka
  • The Times – New Zealand
  • Spears Wealth Management – Cottars, Africa

The Results

There has been a substantial increase in enquiries and subsequent sales for Red Savannah following the extensive PR efforts executed by The PC Agency. Red Savannah has swiftly become recognised as one of the leading luxury and specialist operators in the UK sitting comfortable alongside longer-standing operators such as Scott Dunn and Audley Travel.