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The Brief

Reaching 35.9m viewers a week, ITV is one of the most watched and most talked about commercial broadcasters in the UK. This Morning is ITV’s most popular daytime programme, and is one of the longest running daytime programmes on British television, reaching approximately 1 million viewers daily.

To showcase Grenada's diverse culinary scene and all the destination has to offer, The PC Agency secured a broadcast opportunity with ITV's This Morning and celebrity chef Phil Vickery. We filmed three six-minute segments that aired on This Morning throughout early 2022.

Our Approach

To showcase the vibrant culture, beautiful landscapes, delicious cuisine and aquatic playgrounds available in the destination, we filmed a variety of segments including diving at the Underwater Sculpture Park, a hike through Grand Etang National Park, cooking at Sandals, Seven Sisters Waterfall, the Spice Market and much more.

The Results

The segment was well received by Pure Grenada, as well as This Morning’s viewers and wider team, and has led to more unique filming opportunities with this popular TV show