Kenya Tourism Board - The Real Deal
The PC Agency was appointed to promote this new tourism strategy across Europe to reach maximum exposure through a mixture of trade marketing, consumer, PR, social media and digital activities.
The campaign of “Real Deal Kenya” was developed to showcase the authentic, bucket-list interactions and activities available to global visitors and to generate an uplift in booking numbers to the destination from Europe.
The campaign was launched across Europe featuring online adverts, a partnership with Independent.co.uk, social media activity, an audio advertisement on Spotify and YouTube adverts, with the aim to direct traffic to Magical Kenya’s microsite, which showcased six offers from tour operators in the three European markets.
Furthermore, the PC Agency secured extensive exposure delivering over 23.9 million impressions with a 72% completion rate on YouTube video views and a 97% completion rate on Spotify adverts, 43% of which were 24-34 year olds. The PC Agency also secured campaign coverage in TTG, Selling Travel Magazine and Breaking Travel News.
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