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Pride of Britain Hotels appoints The PC Agency

The finest, privately-owned hotels in Britain, which together are members of Pride of Britain Hotels, have chosen the leading luxury travel consultancy, The PC Agency, to oversee PR, brand awareness and content marketing. 

Pride of Britain Hotels comprises over 50 of Britain’s best places to eat, stay and unwind, with over 60% of the hotels including a spa. The hotels include The Goring in London; Lucknam Park and Barnsley House in the Cotswolds; Gilpin Hotel & Lake House, Grantley Hall in the North of England; Hambleton Hall in Central England; Gravetye Manor and Sopwell House in the South-East of England; Bovey Castle and The Headland Hotel in the South-West of England; Grove of Narberth in Wales; and The Fife Arms and The Torridon in Scotland. 

Whether looking for the luxury of a spa, the tranquillity of an English country house, or the rugged beauty of a Lochside estate in Scotland, Pride of Britain Hotels has been pairing guests with outstanding experiences and great hospitality for over 40 years. The collection includes castles, woodland retreats, manor homes, elegant lodges, and city boltholes. 

The PC Agency will focus on growing Pride of Britain Hotels as a lifestyle brand, co-ordinating major media events and visits to member hotels, and creating compelling content and digital marketing. 

Kalindi Juneja, Chief Executive of Pride of Britain Hotels, said: “We’ve chosen the best in class for luxury PR and content and look forward to showcasing the very best of British luxury hospitality across online and offline media. Our 50+ hotels have fantastic stories in their own right and will be sharing more of how they each guarantee exceptional stays and experiences.

Paul Charles, CEO of The PC Agency, added: “The Pride of Britain Hotels are the “go-to” places for anyone planning a UK luxury break. We’re looking forward to promoting the best of British locations to stay in and building even more of a loyal fanbase through intelligent PR and brand stories.

The PC Agency has won several awards for the quality of its work, including being cited by PR Week as the leading agency in travel PR; Best Travel PR and Brand Consultancy 2021 and 2022, SME Business Elite Awards; and the award of PR Professional of the Year for Paul Charles by both PR Week and the TravMedia Awards 2022. 

Photo credit: Alexey Fedorenko