The sobering truth is that the awful or unthinkable can and does happen to even the most prestigious of brands. How they respond and the efficacy of their crisis communications is critical to their future survival and success. Question is: how prepared are you?

First and foremost, we help clients to be firmly on the front foot in the event of a crisis, with clear protocols for managing press statements and negative commentary on social media to internal comms.

The PC Agency team have been recognised for their trusted expertise in a crisis, having advised airlines, hotels, cruise lines and others in the travel and lifestyle sectors on how to deal with incidents, from the major to the minor.

Whether it’s a food poisoning outbreak; natural weather disaster such as a hurricane; an employee issue or an IT outage, we ensure our clients are prepared well in advance for such eventualities so that should the unthinkable occur, they can emerge unscathed.