The Plum Guide
Brand Messaging –The PC Agency did extensive internal competitor analysis to perfect brand positioning. The PC Agency focused on the Plum Test being the ultimate USP and factor standing out against its competitors.
Profile Opportunities – The PC Agency pitched in and secured powerful profile opportunities for the owner Doran in various titles including Evening Standard and The New York Times.
International Media – The PC Agency flew to New York and arranged one to one media meetings with top US media to generate awareness and secured features for The Plum Guide.
Targeted Pitching – The PC Agency pitched in The Plum Guide to various media and secured strong media opportunities including The Sunday Times Home, Evening Standard, Evening Standard Online, The Times Magazine and Harper’s Bazaar Online.